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2 min read

How to Double New Customers While Reducing Ad Spend
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How to Double New Customers While Reducing Ad Spend

By Scott Desgrosseilliers on Jan 6, 2026 10:00:34 AM

Doubling New Customers While Spending Less: A Case Study in Precision Scaling

In high-ticket or "low-frequency" industries—like wedding fashion—the traditional marketing funnel is broken. You can't rely on repeat purchases to bail out a high Cost Per Acquisition (CAC). You need to win on the first click.

Topics: Wicked Reports Meta Ads ecommerce marketing strategy Customer Acquisition Wicked Reports Case Study
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