2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
How to Double New Customers While Reducing Ad Spend
For years, Meta (Facebook) has been the gold standard for customer acquisition. However, in the post-iOS 14 era, many advertisers feel like the "magic" has disappeared. The reality is that the algorithm hasn't lost its power—it has lost its sight.
Topics: Wicked Reports Attribution Health Customer Acquisition Cost (CAC) vs NCAC Meta Ads Wicked Reports Case Study E-commerce Strategy
2 min read
How to Double New Customers While Reducing Ad Spend
Doubling New Customers While Spending Less: A Case Study in Precision Scaling
In high-ticket or "low-frequency" industries—like wedding fashion—the traditional marketing funnel is broken. You can't rely on repeat purchases to bail out a high Cost Per Acquisition (CAC). You need to win on the first click.
Topics: Wicked Reports Meta Ads ecommerce marketing strategy Customer Acquisition Wicked Reports Case Study
2 min read
Data Mining for ROI: How to Turn Raw Data into Marketing Insights
Data is Like Coal: How to Refine Raw Data into High-Value Ad ROI
Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.