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The North Star Strategy: Proving Agency Impact via Attribution
The North Star Strategy: How Agencies Prove Impact with Customer Level Attribution
In the competitive landscape of digital marketing, agencies are often judged by metrics they can’t fully control. Platform ROAS is increasingly unreliable, and "blended" metrics often hide the truth about where growth is actually coming from.
Topics: Wicked Reports New Customer Acquisition Cost (NCAC) marketing ROI digital marketing agency customer level attribution client retention
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How to Justify Raising Your Agency Fees | Wicked Reports
Are You Looking to Raise Your Fees and Need to Justify It?
As an agency, you would LOVE to raise your fees.