3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Why nCAC is the Only Metric That Matters for Your Growth Budget
In the early days of digital advertising, platform ROAS was a reliable enough indicator of success. Today, between privacy changes and aggressive platform "credit-claiming," ROAS has become a vanity metric.
Topics: Wicked Reports nCAC ecommerce growth marketing strategy Customer Acquisition roi vs roas
2 min read
How to Double New Customers While Reducing Ad Spend
Doubling New Customers While Spending Less: A Case Study in Precision Scaling
In high-ticket or "low-frequency" industries—like wedding fashion—the traditional marketing funnel is broken. You can't rely on repeat purchases to bail out a high Cost Per Acquisition (CAC). You need to win on the first click.