7 min read
The Attribution Lie: Why Your Best Campaigns May Fail You
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The Attribution Lie: Why Your Best Campaigns May Be Failing You
There is a particular kind of expensive mistake that is almost impossible to see from inside a platform dashboard. It looks exactly like success. The ROAS is strong, conversion volume is solid, your campaigns hit their efficiency targets, and every month you confidently pour more budget into the channels that are "working." The problem is they are not working. They are claiming credit for work done somewhere else. I call these Attribution Lies, and once you learn to spot them, you cannot unsee them.
Topics: Wicked Reports Marketing Attribution New Customer Acquisition Cost (NCAC) true new-customer ROAS marketing measurement Ad Attribution
5 min read
Is ROAS Dead? Why the Rumors Are Greatly Exaggerated
The Rumors of ROAS' Demise Have Been Greatly Exaggerated
It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".