4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Why is ROAS often misleading?
Standard platform ROAS is often inflated by 20–50% because it blends new customer acquisition with repeat buyers and view-through "vibes". This creates a Performance Trap where ad dashboards show high returns while company revenue remains stagnant. To fix this, you must shift to True New-Customer ROAS based on first-party, click-based data.
Topics: Wicked Reports marketing data accuracy new vs repeat buyers true new-customer ROAS marketing measurement fix ROAS ROAS inflation
5 min read
Is ROAS Dead? Why the Rumors Are Greatly Exaggerated
The Rumors of ROAS' Demise Have Been Greatly Exaggerated
It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".