4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Why is ROAS often misleading?
Standard platform ROAS is often inflated by 20–50% because it blends new customer acquisition with repeat buyers and view-through "vibes". This creates a Performance Trap where ad dashboards show high returns while company revenue remains stagnant. To fix this, you must shift to True New-Customer ROAS based on first-party, click-based data.
Topics: Wicked Reports marketing data accuracy new vs repeat buyers true new-customer ROAS marketing measurement fix ROAS ROAS inflation
5 min read
Optimize ROI with Facebook Conversion Attribution: A Guide
How to Optimize Marketing ROI with Facebook Conversion Attribution
Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.
Topics: attribution windows Attribution Health multi-touch attribution facebook conversion attribution time of click vs time of sale digital marketing attribution models marketing data accuracy
4 min read
FunnelVision Release - Wicked Reports Product Update
FunnelVision: Full-Funnel Visibility to Maximize ROI and Stop Wasted Ad Spend