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4 min read

The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
Dec 15, 2025 by Scott Desgrosseilliers
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The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
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Meta is pushing Advantage+ campaigns relentlessly.
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Calculate Your TRUE New Customer Acquisition Cost (NCAC)
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Is New Customer Growth Killing Your Profit? Master NCAC!
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Stop Wasting Your Marketing Budget: Master Marketing Attribution
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Marketing Attribution in 2020: Measure ROI/LTV Across Platforms

By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation
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