13 min read
Marketing Attribution 2020: Tracking ROI & LTV Across Platforms
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation
1 min read
New Mission Control Report: Scalable ROI with Google & Wicked
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
7 min read
6 Tips for Improving Email Performance & Real Marketing ROI
You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.
Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization
1 min read
ActiveCampaign + Stripe: Unlocking Wicked Good ROI Tracking
ActiveCampaign + Stripe = Wicked Good ROI: Tracking Real Sales Data
The wait is OVER!