9 min read

The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't

Jul 28, 2026 by Scott Desgrosseilliers

1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap

Jul 27, 2026 by Scott Desgrosseilliers

9 min read

The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider

Jul 22, 2026 by Scott Desgrosseilliers

10 min read

The Paid Traffic Truth : Your best ROAS channel costs the most per new customer

Jul 14, 2026 by Scott Desgrosseilliers

8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

Jul 8, 2026 by Scott Desgrosseilliers

8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

Jul 6, 2026 by Scott Desgrosseilliers

2 min read

Why Agencies Shouldn't Fear the Numbers

Jul 1, 2026 by Scott Desgrosseilliers

6 min read

Your Data Is Being Estimated — And Nobody Told You

Jun 15, 2026 by Scott Desgrosseilliers

6 min read

Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue

Jun 8, 2026 by Scott Desgrosseilliers

10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

Jun 5, 2026 by Scott Desgrosseilliers

7 min read

Meta Is Now Charging to Reach Your Customer

Jun 3, 2026 by Scott Desgrosseilliers

9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

May 28, 2026 by Scott Desgrosseilliers

7 min read

How to Track ChatGPT Ads the Right Way

May 21, 2026 by Scott Desgrosseilliers

12 min read

Why Your Meta CPA Is Lying to You in 2026

May 18, 2026 by Scott Desgrosseilliers

2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

Apr 27, 2026 by Scott Desgrosseilliers

2 min read

How the Optimization Force Improves Campaign Performance

Apr 20, 2026 by Scott Desgrosseilliers

1 min read

New Mission Control Report: Scalable ROI with Google & Wicked

By Scott Desgrosseilliers on May 27, 2020, 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking

7 min read

6 Tips for Improving Email Performance & Real Marketing ROI

By Scott Desgrosseilliers on Mar 16, 2017, 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization

1 min read

ActiveCampaign + Stripe: Unlocking Wicked Good ROI Tracking

By Scott Desgrosseilliers on Aug 8, 2016, 12:32:18 PM

ActiveCampaign + Stripe = Wicked Good ROI: Tracking Real Sales Data

The wait is OVER!

Topics: Stripe Wicked Reports Active Campaign ROI ROI Tracking

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