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The Wicked Guide To Marketing Attribution Models
Increase Your ROI By Optimizing Your Ads for High Value Customers
Have you ever asked yourself:
Topics: Wicked Reports digital marketing attribution models Cross-Channel Attribution marketing ROI optimization customer lifetime value (LTV) New Lead ROI model
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Upgraded New Lead Attribution
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.