8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
12 min read
The Wicked Guide To Marketing Attribution Models
By Katie Switzer on Feb 16, 2022 4:20:25 PM
Increase Your ROI By Optimizing Your Ads for High Value Customers
Have you ever asked yourself:
Topics: Wicked Reports digital marketing attribution models Cross-Channel Attribution marketing ROI optimization customer lifetime value (LTV) New Lead ROI model
2 min read
Upgraded New Lead Attribution: Track True ROI Better
By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM
Upgraded New Lead Attribution: Insights for Better ROI
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking
7 min read
6 Tips for Improving Email Performance & Real Marketing ROI
By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

