How to Optimize Ecommerce Facebook Ads for High ROI & Long-Term Profitability

It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former Philippines First Lady Imelda Marcos opened the Shoe Museum of Marinka in the early 2000s to showcase her more than 2,700 pairs of shoes. Footwear doesn’t need to be fancy to be meaningful. A favorite pair of muck boots can warm the heart, while sneakers can spur a lifelong affair.

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

How AI Predicts What You'll Buy: The Future of Predictive Advertising

It’s a jungle out there—few places so much so as the world of “smart” advertising.

How ad spending in the US compares to the rest of the world

While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.

What is Any Click Search? How to Track Hidden Ad Attribution and ROI

Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting. 

The e-commerce landscape has exploded since the pandemic. Global retail e-commerce sales are now projected to surpass $6.4 trillion in 2025, demonstrating the massive acceleration of digital retail. To track this shift, Wicked Reports utilized the foundational 2021 revenue data from the Statista eCommerce Market Forecast to rank the top sectors, offering a crucial benchmark on where customer spend was concentrated at the start of this digital surge. E-commerce is defined as the online purchases of consumable and durable goods for personal use.

Customize Your ROI Columns: Tailor Data Views for Your Business Needs

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.

Wicked Reports Voted a HubSpot Top 30 App for 2024

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.