Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

Although social media companies see it as a way to capitalize on revenue, building the metaverse is not exactly cheap. Facebook’s parent company, Meta's Reality Labs reported a loss of over $16 billion in 2023, and losses have continued in 2024 and 2025 just to work on building its own vision of the metaverse. Such losses prove that companies like Meta are investing astronomical amounts of money to discover their next growth stage.

In the metaverse, making purchases is possible through crypto wallets. They are made to keep your cryptocurrency safe and easily accessible by storing your private keys. You’d be able to receive, spend, and send out cryptocurrencies such as Bitcoin and Ethereum. There are various forms of crypto wallets, whether it’s a USB stick or a mobile app that makes it similar to shopping online.

To look at this emerging world, Wicked Reports compiled a list from news reports and expert predictions exploring the ways that people may shop for different types of real and virtual goods in the metaverse Some of these options are already available to try today, others are in the early phases of development. But the metaverse is coming, and here is how it may affect your buying habits.

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Food

Both grocery shopping and dining out are ingrained in our everyday lives, and both are also possible in the metaverse. Recently, a video circulated on Twitter of how Walmart envisions shopping in the metaverse. Although it was created in 2017, current metaverse demos still appear to be similar. So moving our meals to the metaverse is not exactly something new, at least in the minds of grocery chain executives.

Grocery shopping in the metaverse may also help with staff shortages, supply and demand, and optimizing buying experiences. The first food order in the metaverse happened in March 2021 through Decentraland, one of the most popular virtual platforms to buy land and digital assets.

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Clothes and accessories

Fashion in the metaverse will look a little different than strolling to our closets to pick out our daily outfits. Using digital garments “worn” through augmented reality, you’ll outfit digital avatars and possibly make them into non-fungible tokens, or NFTs, to trade and collect. With NFTs (basically non-replicable units of data that can be stored, traded, or purchased) rising in popularity, fashion brands have jumped on board. RTFKT studios, which is a Nike company, has created sneaker designs in the virtual realm, making them collectible in the metaverse.

As we inch closer to the metaverse, avatars and clothing continue to hold relevance. In June 2021, Decentraland allowed users to make and sell clothing for their avatars to wear on the site. Some users made a mint almost instantly: User Hiroto Kai sold $20,000 of digital kimonos in three weeks. This goes to show that virtual possessions generate sales and that the metaverse will leverage the clothing industry to help brands and individual designers grow a new form of revenue. Luxury brands will also be accessible in the metaverse, as Gucci, Balenciaga, and Fendi have already created digital collections for gaming avatars.

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Digital real estate

Real estate in the metaverse will allow us to invest in property within the digital realm, and it has already gained a lot of traction. Can you believe that someone paid $450,000 to live next to Snoop Dogg in the metaverse?

The average price for a plot of land on Decentraland peaked in 2021/2022. By late 2025, the floor price has stabilized to be equivalent to around $40 - $160 (0.03 - 0.1 ETH) depending on the parcel type and current token price. Digital homes, lots, and land are all being bought today because they are assumed to rise in value going forward.

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Art

Art has already paved its way into the metaverse, with NFTs rising in popularity. What appear to be digital pieces of art are cryptographic tokens existing on a blockchain, and they cannot be replicated. These emerging digital tokens have assisted up-and-coming artists—like college student Jazmine Boykins, who trades under the virtual name BLACKSNEAKERS and managed to draw in more than $60,000 in a six-month period—to profit from their work tremendously.

Independent market reports estimate the NFT market value to be significantly higher, reaching over $43 billion in 2024 with projections of over $60 billion in 2025, driven by brand integration and gaming.

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Virtual goods

Virtual goods are already transitioning into the metaverse. Meta is currently testing ways for creators to make money within its Horizon Worlds social metaverse platform, with the hope they’ll be able to monetize virtual items and effects. Platforms such as Roblox—which is estimated to have more than 220 million monthly players and up to 22 million players on any given day—and Red Room currently allow creators to sell items that they make.

Elsewhere in the metaverse, virtual beer has become a big topic. Head of global innovation at AB InBev Lindsey McInerney believes that there is a spot for beer drinkers in the metaverse, which also presents a revenue opportunity. And she would know, as AB InBev owns bestselling macro-breweries Budweiser and Corona, as well as a deep bullpen of craft and micro-brew labels. Heineken, however, doesn’t feel the same after launching a virtual beer in an attempt to mock the metaverse.

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FAQ

How is shopping in the metaverse different from traditional online shopping?

Metaverse shopping is an immersive, 3D experience where you use an avatar to physically 'walk' into virtual stores, try on digital clothes (NFTs), or inspect virtual real estate. Unlike traditional e-commerce, it often involves cryptocurrency for purchases and can integrate physical goods through augmented reality experiences.

What are the main types of goods you can buy in the metaverse?

The main categories include virtual goods (like in-game items or virtual beer), digital collectibles (such as NFTs of art and fashion), and digital real estate (plots of land or homes in platforms like Decentraland). Some experiences also link virtual browsing to purchasing physical goods.

How can brands measure the value of customers acquired through metaverse marketing?

Brands can measure customer value from the metaverse using multi-touch marketing attribution software like Wicked Reports. This links the initial virtual touchpoint (e.g., an in-game ad or an NFT purchase) to the customer’s full journey, providing accurate Customer Lifetime Value (CLV) and Return on Ad Spend (ROAS).