wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

Stop Wasting Your Marketing Budget: Master Marketing Attribution

You've probably heard the old saying: "Half my marketing is wasted. I just don't know which half." It's a classic line, born from a time when marketers puzzled over newspaper and catalog ad results. You'd think things would be totally different now with all our digital tools, right?

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Boost Your ROI with Google Analytics Attribution Insights

As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.

Why Google Analytics 4 Fails at Tracking Conversions (and What to Do Instead)

The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.

The skill in which Meta (Facebook & Instagram) takes credit for a sale is astounding.

The Rumors of ROAS' Demise Have Been Greatly Exaggerated

It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".

How to Scale Ad ROI Using Machine Learning and Attribution Habits

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.

First Click and New Lead Sales Velocity

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric.  Many marketers expect their ads to drive immediate sales from clicks on their Ads.  This can lead to disappointing results or a very inaccurate reading of performance.