4 min read
Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?
Topics: first click Wicked Reports customer journey Marketing Attribution E-commerce Attribution 7-Day Cookie Eternal Tracking
1 min read
Wicked Reports Advanced Clicks API: How to Map Attribution to Goals
Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.
Topics: New features first click last click clicks Outbound API Conversion API Top of Funnel Strategy
1 min read
Clicks and Leads vs. Sales: How to Track True Ad ROI | Wicked Reports
Topics: first click last click sales cycle clicks Meta ads efficiency Meta Ads ROI
4 min read
Time: The X-Factor in Tracking Customer Behavior & ROI
Time: The X-Factor in Tracking Customer Behavior
When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.