Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

In the past, there have been some circumstances where a click might have occurred but Wicked didn't track it.

For example: 

  1. You go to a marketing event and collect new leads and import them into your CRM. 
  2. You purchased and email list and import all the contacts into your CRM. 
  3. You signed up for Wicked Reports and have a number of contacts who already exist and you know exactly where you found those leads. 
  4. You want to track future funnel steps back to the original source of the contact.
    Example: Your funnel brings in new leads through Facebook. After a number of steps in your funnel, your contacts need to book a call with your team and you want to be able to see how many Calls were booked from these Facebook Ads. You can create "Re-Optins" for the original First Optin of the contact. In this scenario the Re-Optin count for the Facebook Ad would be a good indicator of Calls that were booked later.
  5. You received orders from a source and did not have tracking on the links or there was simply no click to track. You can set the Last Click Attribution for a customer's MOST RECENT order.

We have recently added a new product feature that allows you to record this click with an HTTP Post. 

If you're an advanced Wicked User you can now send these clicks to Wicked for attribution.

Clicks API Documentation:


Creating Custom Clicks with HTTP Post:


Uploading Custom Clicks: