6 min read

Your Data Is Being Estimated — And Nobody Told You

10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

7 min read

Meta Is Now Charging to Reach Your Customer

9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

7 min read

How to Track ChatGPT Ads the Right Way

12 min read

Why Your Meta CPA Is Lying to You in 2026

2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

2 min read

How the Optimization Force Improves Campaign Performance

4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

4 min read

Data Isn’t Power — Action Is

4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

1 min read

Wicked Reports Advanced Clicks API: How to Map Attribution to Goals

By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

Topics: New features first click last click clicks Outbound API Conversion API Top of Funnel Strategy
1 min read

Wicked Improvements We Can't Wait To Share

By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read

Tracking Page Validator: New Feature for Wicked Reports ROI Report

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.

This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features