3 min read
The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
1 min read
New Product feature: Facebook API Conversion
By Andy Desgrosseiliers on Jun 3, 2021 10:03:44 AM
Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?
Topics: Facebook advertising Facebook Conversion Tracking New features
1 min read
Wicked New feature: Advanced Clicks Api
By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM
Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.
Topics: New features clicks Outbound API
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
New Feature: Tracking Page Validator & Other News
By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM
We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator. This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.
Topics: New features tracking Tracking Validator
1 min read
Wicked Reports Product Update: March 2016
By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM
Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!
There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

