4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

1 min read

Wicked Reports Advanced Clicks API: How to Map Attribution to Goals

By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

Topics: New features first click last click clicks Outbound API Conversion API Top of Funnel Strategy
1 min read

Wicked Improvements We Can't Wait To Share

By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read

Tracking Page Validator: New Feature for Wicked Reports ROI Report

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.

This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features