6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
1 min read
Wicked Reports Advanced Clicks API: How to Map Attribution to Goals
By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM
Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.
Topics: New features first click last click clicks Outbound API Conversion API Top of Funnel Strategy
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
Tracking Page Validator: New Feature for Wicked Reports ROI Report
By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM
We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.
This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.
Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
1 min read
Wicked Reports Product Update: March 2016
By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM
Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!
There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

