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The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
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Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
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Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
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Three Attribution Shifts Every DTC Brand Should Know
Jun 8, 2026 by Scott Desgrosseilliers
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How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
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When Is the Best Time to Send Your Emails?
By Scott Desgrosseilliers on Jan 18, 2016, 2:36:32 PM
When Is the Best Time to Send Your Emails?
Search "the best time to send emails" and you will find a hundred articles giving you the same answer: Tuesday at 10am, or maybe Thursday afternoon, based on some giant industry study. Here is the problem with all of them. That advice is an average of millions of other companies' audiences, and your customers are not the average. The genuinely best time to send your emails is not a number from a benchmark report. It is the time your specific customers actually buy. Here is why that matters, and how to find it.

