4 min read
When Is the Best Time to Send Your Emails?
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When Is the Best Time to Send Your Emails?
Search "the best time to send emails" and you will find a hundred articles giving you the same answer: Tuesday at 10am, or maybe Thursday afternoon, based on some giant industry study. Here is the problem with all of them. That advice is an average of millions of other companies' audiences, and your customers are not the average. The genuinely best time to send your emails is not a number from a benchmark report. It is the time your specific customers actually buy. Here is why that matters, and how to find it.