What is Revenue Per Email and why does it matter?

Revenue Per Email is a metric that tracks the exact dollar amount generated by a specific email campaign. Unlike open rates or clicks, it shows the actual impact on your bottom line, allowing you to optimize for profit rather than vanity metrics.

How does Wicked Reports track email revenue?

Wicked Reports uses first-party data and deep integrations to connect email clicks to actual purchases in your CRM or e-commerce platform, providing accurate attribution for every email sent.

Can I see which automated email flows are making the most money?

Yes. By tracking Revenue Per Email, you can compare different automated sequences, broadcast emails, and segments to see which ones drive the highest lifetime value and immediate ROI.