4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
4 min read
FunnelVision Release - Wicked Reports Product Update
By Scott Desgrosseilliers on Feb 17, 2023 11:43:11 AM
Our Revolutionary report for full funnel visibility
Topics: wicked reports data customer success roas funnelVision marketing data accuracy marketing ROI eCommerce Reporting
2 min read
Wicked Improvement: Emailed Reporting
By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM
Wicked Reports Automation: Get Critical Multi-Touch ROI Data Delivered Automatically
Daily, weekly, or monthly delivery of your true ROI, Customer Lifetime Value (LTV), and multi-touch attribution reports is now an essential part of an efficient marketing stack. Automate delivery of reports customized for your most important campaigns directly to your inbox.
A quick, one-time setup is all it takes. Check the video below for step-by-step instructions on setting up report delivery. Look for the "Email Me This Report" button at the top of any major report in your Wicked Dashboard (ROI Reports, First Click, LTV Cohorts, etc.) to start your automated delivery.
Topics: Wicked Reports Setup FAQs wicked reports data Automated ROI reporting Wicked Reports email multi-touch attribution reports LTV data custom reports email
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
Wicked Improvement: Google Audience Tracking
By Scott Desgrosseilliers on Feb 3, 2021 9:57:00 AM
Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!
Topics: AdWords Google Ad Manager return on investment wicked reports data
1 min read
Why You Can Trust Wicked Reports Data
By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM
There comes a time when you will ask yourself...

