5 min read

Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic

By Katie Switzer on May 31, 2022 12:46:12 PM

Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

Topics: Ecommerce LTV
4 min read

The Critical “Missing Piece” of the Ecommerce Growth Puzzle

By Scott Desgrosseilliers on Feb 28, 2020 10:47:52 AM

 

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce Learn More
4 min read

The Critical "Missing Piece" of the Ecommerce Growth puzzle

By Scott Desgrosseilliers on Feb 24, 2018 4:21:05 PM

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce
7 min read

The 3 new truths of e-commerce marketing

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Ecommerce
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