7 min read
How to Choose Attribution Software : 2026 Buyer's Guide
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HOW TO CHOOSE MARKETING ATTRIBUTION SOFTWARE IN 2026: THE BUYER'S GUIDE
If you're evaluating attribution tools, you've probably noticed they all claim the same thing - accurate, multi-touch, full-funnel measurement. They can't all be right and the differences that matter aren't the ones on the feature-comparison grids. This is a practitioner's guide to the questions that actually separate a tool that will change how you spend from one that just gives you a prettier version of the numbers you already can't trust.
Topics: Wicked Reports attribution models Ecommerce multi-touch attribution last click attribution
6 min read
Multi-Touch Attribution for Ecommerce : A Practical Guide
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How to Use Multi-Touch Attribution for Your Ecommerce Store
If you run an ecommerce store, you already know your customers do not buy in a straight line. Someone sees a Facebook ad, forgets about it, gets an email two weeks later, clicks a Google search result a month after that, and finally buys. So which of those touches gets the credit for the sale? If you are using last-click, the answer is "only the last one," and that is exactly how ecommerce brands end up defunding the campaigns that actually drive their growth. Multi-touch attribution fixes that. Here is how it works and how to apply it to your store.
Topics: Wicked Reports Ecommerce marketing attribution ROI Linear Attribution Attribution Health multi-touch attribution
5 min read
The 3 Truths of Ecommerce Marketing Growth
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The 3 Truths of Ecommerce Marketing
In a perfect world, growing an ecommerce store would be simple. Run ads until one shows a positive return, pour more budget into that ad, repeat. If it actually worked that way, we would all be ecommerce millionaires and there would be no need for attribution software at all. In reality, growth is harder and stranger than that, because it runs on a few counterintuitive truths that take most store owners years to learn. Grasp them and you can build a growth strategy based on how ecommerce actually works, not how we all wish it worked. There are three, and each one changes how you should market.