As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
2 min read
Cohort Analysis: Tracking Long-Term Revenue & LTV | Wicked Reports
Wicked Reports Cohort Analysis: Tracking LTV and Days to Break Even
Understanding how much money your leads continue to spend with you is an extremely important data point.
In 2025, where immediate front-end ROI is often negative, the ONLY way to make profitable scaling decisions is by identifying if Leads found through Source A spend significantly more money faster than Leads from source B. This long-term profitability must dictate your budget allocation.
Topics: Wicked Reports cohort analysis cohort customer lifetime value ad spend optimization marketing ROI Cohort Report break-even point long term revenue
3 min read
E-learning Marketing ROI: Track Course Sales & Leads | Wicked Reports
E-learning Marketing Attribution: Track ROI for Online Courses
Knowing and understanding your marketing data helps you:
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Stop “spray and pray” marketing.
With Wicked Reports you won’t have to guess or take stabs in the dark. When you can see the exact impact of each marketing campaign, you can see exactly what works and what doesn’t. You can learn from your mistakes and build on what’s working. -
Stay focused on the metrics that matter.
Modern marketers have access to so much data that it can be hard to know what’s important and what isn’t. Wicked Reports helps you stay focused on what’s important — the ROI of each marketing campaign. By focusing on real results — revenue, customers, and orders — you can avoid being distracted by vanity metrics and other statistics with little correlation to your bottomline. -
Invest your time wisely.
When you invest your time into a marketing campaign, you’re missing the opportunity to invest it elsewhere. If you invest your time into a marketing opportunity that returns 20% and you could have invested it into a marketing campaign that returned 200%, you just cost your business 180% of the ROI it could have had. -
Save on marketing and advertising spend.
When you can see exactly how well each paid ad performs, when you can see the exact impact on your business in terms of revenue, you know which ads you should kill off and which ones you should invest more into. -
Piece together your business’s unique growth plan.
As Wicked Reports reveals the true ROI of each marketing campaign, and shows you where your best customers are coming from, your business’s growth plan becomes clear.
This last point deserves a bit more attention because it gets to the core of why marketing is so important to your business… effective marketing creates customers and helps your business grow.
Topics: Wicked Reports Full-impact ROI Learn More elearning courses
4 min read
Subscription
Attribution is tricky when it comes to recurring revenue, because is is critical to track lifetime value. This is where Wicked Reports shines! So it’s easy to assume that the last marketing email or online ad is what got a customer to purchase. But you’re probably wrong. Let me tell you a secret: the most important factor is time.
Topics: Learn More
3 min read
Shopify
You look in your Shopify app and see that you made a sale. That’s great!
Now you want to do more of what brought the sale in because it worked. Of course, that’s only logical. So how do you bridge the gap between your marketing programs and Shopify data?
But now you ask . . .
- Where did that customer come from?
- Was it that killer email you sent out last week to your own list?
- Did it come from your new Facebook ad?
- Or could it have been the blog post that went up last month?
Shopify can’t tell you that. Their records are based on last click, which means you see only the last thing a customer clicked on before they appeared in your Shopify store. It’s the final conversion but it’s not the whole story. So how do you bridge the gap between your marketing programs and Shopify data?
Multiple Outreach Programs
After all, we know that customers often don’t buy right away. It can take weeks or even months before they pull out their card and hit Buy. In that time you have probably reached out to them multiple times and in several different ways. You’ve used different messages, tested several offers, and tried discounts. But you don’t know which one worked.
All the data from those programs goes into your CRM but how can you bridge the gap between marketing program and action, prospect and customer, CRM and Shopify to find out which marketing program got you a customer and brought in revenue?
Again, Shopify can’t tell you that.
Tracking the Customer Journey
But Wicked Reports can. In fact, we track the entire customer journey from first optin to last click so we can tell you exactly what brought in that sale to Shopify. Not just the first optin or the last click—you see the precise program that caused your customer to buy.
You can also see where your best customers came from long before they appeared in your Shopify store. Now you can go back and mine that rich source again.
Topics: Shopify Learn More
1 min read
ROI From Google Ads
Many SMBs do not understand the ROI they are getting from Google Ads because their sales are happening offline or they have a subscription based model where one sale results in recurring monthly revenue. Wicked Reports is able to connect with CRMs and pull in sales data to show businesses the ROI they are getting from many different advertising channels.
Topics: Google Ad Manager Learn More
4 min read
The Critical “Missing Piece” of the Ecommerce Growth Puzzle
Growing an ecommerce store is like putting together a puzzle with four critical pieces:
Topics: Ecommerce Learn More
ReCharge Integration
ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports. This integration is our first automatic, do absolutely nothing, integration for our clients.
Topics: New Feature Announcement
1 min read
2020 Product Update - Enhanced ROI Report & Linear Attribution
Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.