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3 min read

The 40% Waste: How Meta Algorithms Force You to Buy Customers You Already Own
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
Dec 15, 2025 by Scott Desgrosseilliers
3 min read

The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

When to Use Last Click Attribution for Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read

How to Use First Click Attribution To Optimize  Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read

Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly
Nov 26, 2025 by Scott Desgrosseilliers
8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read

Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read

Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
2 min read

How is Wicked Reports’ attribution different from Facebook’s or Google’s?

By Scott Desgrosseilliers on Oct 10, 2018 10:31:32 AM

We get this question all the time, even from clients we are already using Wicked Reports.

Topics: Facebook Google AdWords attribution
5 min read

How to Retarget Your Email Leads with Google Ads

By Scott Desgrosseilliers on Oct 8, 2018 10:32:40 AM

This quick video’s going to show you how to re-target your existing leads with Google Ads.

Topics: Google AdWords
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