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Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
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How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
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How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
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The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
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How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
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Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
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Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
7 min read
An Easy Way to Track YouTube Leads and ROI from Video Ads
By Scott Desgrosseilliers on Oct 2, 2018 8:37:24 AM
An Easy 3-Step Process to Track and Optimize YouTube Lead Generation
In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

