We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
The median number of increased new leads = 935
The median number of increased new lead sales = 343 (!!)
“Median” = half of you are higher than that number, and half are lower.
Take advantage of this increased attribution in 3 ways:
#1 – Review your “Potential Missed Opportunities” report…it could be that a lot of the new lead sales we’ve detected came from campaigns you are no longer spending on…might be time to fire them back up??
#2 – Scroll down to “Where did you find your best customers?” report. Since this report specifically detects new lead revenue and ROI vs. spend, perhaps you have some juicier ROI stats to exploit for more gain.
#3 – Go to your ROI report, filter as I have show to the right, and mine for new lead generation gems.