Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.

Do you run a marketing funnel that does not involve an email opt-in step?

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”

“I stuck with an email offer that worked great although those leads took much longer to convert.”

One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,

Understanding how much money your leads continue to spend with you is an extremely important data point.

In 2025, where immediate front-end ROI is often negative, the ONLY way to make profitable scaling decisions is by identifying if Leads found through Source A spend significantly more money faster than Leads from source B. This long-term profitability must dictate your budget allocation.

In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

Last Updated: November 30, 2025

In a perfect world, growing your ecommerce store would be logical and easy… 

As a marketer, ask yourself these three questions: