Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

How to Optimize Ecommerce Facebook Ads for High ROI & Long-Term Profitability

It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

What is a Good eCommerce CAC? Benchmarks to Optimize Ad Spend & ROI

Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results. 

Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former Philippines First Lady Imelda Marcos opened the Shoe Museum of Marinka in the early 2000s to showcase her more than 2,700 pairs of shoes. Footwear doesn’t need to be fancy to be meaningful. A favorite pair of muck boots can warm the heart, while sneakers can spur a lifelong affair.

What is a Good ROAS? Benchmarks for Ecommerce Advertising ROI

Getting a good Return On Ad Spend (ROAS) makes the difference between a thriving ecommerce brand and a dying one. It’s important to understand how to use ROAS as a metric to make marketing decisions about your paid advertising, and also when ROAS might not be that helpful.

ROAS is especially important for ecommerce businesses who are running multiple ads on different channels. It gives a metric that can be tracked at the channel, campaign, or ad level to determine what is working and what is not with regards to advertising performance.

Using ROAS, you can often tell at a glance whether an ad is a candidate for scaling or needs to be turned off. It’s very helpful for evaluating the effectiveness of specific advertising campaigns, rather than a 10,000 ft view of your marketing department.

Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym CPL. Cost Per Lead (CPL) is a metric that most media buyers track for the brands they advertise for.

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

How AI Predicts What You'll Buy: The Future of Predictive Advertising

It’s a jungle out there—few places so much so as the world of “smart” advertising.

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.