5 min read
When to Use Last Click Attribution for Ecommerce Marketing
Ecommerce brands need to know: What content convinced a new customer to take that final click and buy?
This is exactly what the Last Click Attribution Model does. It makes it easy to accurately depict the data about high performing or non-performing marketing content. Once you know this, you can kill the poor performing campaigns and scale the high performing ones.
Increasing ROI is much easier with accurate attribution data, especially insights into the last clicks that customers make before a purchase.