2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
5 min read
Meta Is Pushing Advantage+ Campaigns Relentlessly
By Scott Desgrosseilliers on Nov 26, 2025 4:09:58 AM
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data
5 min read
Meta Advantage+ vs. Manual: 55,661 Ad Campaigns Analyzed
By Scott Desgrosseilliers on Jun 10, 2025 11:10:12 AM
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025
5 min read
Boost Sales with Smart Facebook Prospecting Campaigns
By Scott Desgrosseilliers on Jan 20, 2025 1:37:16 PM
Boost Sales with Smart Facebook Prospecting Campaigns
Facebook prospecting campaigns offer a massive potential audience for digital marketers. But are your campaigns truly reaching new customers? Or are you just retargeting the same old leads? We’ll show you how to analyze your campaigns, reveal what Facebook’s hiding, and get those prospecting ads dialed in.

