6 min read
Boost Sales with Smart Facebook Prospecting Campaigns
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BOOST SALES WITH SMART FACEBOOK PROSPECTING CAMPAIGNS
Facebook prospecting campaigns offer a massive potential audience. But are your campaigns truly reaching new customers, or are you just retargeting the same warm leads under a prospecting label? This is how to tell the difference, see what Facebook's reporting hides, and get your prospecting ads actually finding cold traffic.
For years marketers have hit the same wall. They launch Facebook prospecting campaigns, see decent in-app ROAS, and assume all is well, while their real new customer acquisition cost, or nCAC, quietly climbs through the roof.