Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

It’s a jungle out there—few places so much so as the world of “smart” advertising.

How ad spending in the US compares to the rest of the world

While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.

How to Improve Your ROI Without Increasing Ad Spend

Optimizing ad campaigns is a critical part of improving ROI and maintaining the health of your ecommerce business.

With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night. 

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with. 

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!