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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
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Why View-Through Conversions Are Dangerous for Your Ad Budget
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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
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Setting the Intention: How AI is Automating the 5 Forces of Marketing
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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
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Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
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The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
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Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
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How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
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Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
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Eliza Siegel
Recent posts by Eliza Siegel
12 min read
Brands spending the most on digital advertising
By Eliza Siegel on Mar 16, 2022 10:55:28 AM
The Brands Spending the Most on Digital Advertising: Trends and Insights
With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night.

