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Wicked Explainer: Data-Driven Conversion Attribution in Google Ads

By Katie Switzer on Mar 7, 2022 6:54:03 PM

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with. 

Topics: Wicked Reports LTV multi-touch attribution marketing ROI customer cohort reporting Google Ads Attribution Data-Driven Attribution
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