What content attracts the most valuable new clicks or leads to your brand?

You know, the ones who become buyers, and especially repeat buyers.

This is exactly what the First Click Attribution Model can tell you. An accurate First Click Attribution Report makes it easy to accurately depict the data about high performing or non-performing campaigns  at the top of your marketing funnel.

Once you can easily compare ROI across channels and campaigns, it's easy to get the highest ROI from your paid ad budget by killing the poor performing campaigns and scaling the high performing ones.

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with.