5 min read
First Click Attribution: Optimize Cold Traffic ROI | Wicked Reports
How to Use First Click Attribution to Optimize Ecommerce Marketing
What content attracts the most valuable new clicks or leads to your brand?
You know, the ones who become buyers, and especially repeat buyers.
This is exactly what the First Click Attribution Model can tell you. An accurate First Click Attribution Report makes it easy to accurately depict the data about high performing or non-performing campaigns at the top of your marketing funnel.
Once you can easily compare ROI across channels and campaigns, it's easy to get the highest ROI from your paid ad budget by killing the poor performing campaigns and scaling the high performing ones.
Topics: Wicked Reports Ecommerce customer lifetime value Marketing Attribution Marketing Attribution Software ecommerce marketing Data-Driven Attribution Optimize ROI
6 min read
Wicked Explainer: Data-Driven Conversion Attribution in Google Ads
What is data-driven attribution?
Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with.
Topics: Wicked Reports LTV multi-touch attribution marketing ROI customer cohort reporting Google Ads Attribution Data-Driven Attribution
2 min read
Data Mining for ROI: How to Turn Raw Data into Marketing Insights
Data is Like Coal: How to Refine Raw Data into High-Value Ad ROI
Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.