Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
3 min read
Boost ROI with Google Analytics Attribution & Key Event Insights
The skill in which Meta (Facebook & Instagram) takes credit for a sale is astounding.
Topics: Facebook attribution windows Facebook conversions multi-touch attribution Marketing Attribution Facebook Ads ROAS Top of Funnel Strategy
4 min read
How to Use MER as a North Star Metric to Scale Revenue
How to Use MER as a North Star Metric for Profitable Ad Scaling
Update Note: In an era where iOS updates and cookie depreciation have caused massive signal loss for marketers, relying solely on platform-specific ROAS is dangerous. This is why shifting to MER (Marketing Efficiency Ratio) is the most reliable North Star Metric for 2025 and beyond.
Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it wreaks havoc and causes stress...and nobody wants that!
Topics: Wicked Reports Data Driven Strategy Wicked Scott Framework ROAS vs MER Marketing Efficiency Ratio
4 min read
Is ROAS Dead? The Truth About Modern Marketing Success
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The Rumors of ROAS' Demise Have Been Greatly Exaggerated
It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Wicked Reports Facebook conversions Jedi Strategies Marketing Attribution Return on Ad Spend Top of Funnel Ad Platform ROAS
4 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations
5 min read
2023 Attribution Insights
Wicked Reports attributed $4.4 billion in revenue in 2023. Here’s the breakdown:
5 min read
2023 Ad Spend Insights
As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022.
2 min read
Mission Control: Q2 2024 ROI & Tracking Updates
Introducing the Enhanced Mission Control: Smarter ROI Tracking and Customer Journey Insights
Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:
Topics: Wicked Reports multi-touch attribution Mission Control Customer Journey Tracking Marketing Analytics Customer Journey Mapping HubSpot App Marketplace eCommerce Analytics Platform AI-Powered Marketing
6 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.
Topics: Wicked Reports funnelVision cost savings automated attribution Ad Performance Issues Wasted Ad Spend Cold Traffic Attribution
2 min read
getting prepped: BLACK FRIDAY CYBER MONDAY
🌟 Unlock Your BFCM Potential with Scott's Insights! 🌟
2 min read
ML Attribution & Consumer Insights: Depesh Mandalia & Wicked Reports
How to Scale Ad ROI Using Machine Learning and Attribution Habits
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations.
Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.