Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

- Real Scenarios -

IOS14.3 Update

Paid Advertisers:

Be prepared for the iOS14.3 Update By Knowing What to Expect With These 7 Scenarios

wicked friends

Scenario 1: Sales Measurement

User opts out of iOS tracking, clicks on a Facebook ad, buys immediately.

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Q: Does this sale show up in Facebook Ad Manager?

A: No.

%

Of Facebook Users Are On Mobile

%

Of Facebook Mobile Users Are iOS

%

Facebook Estimates Won't Opt-In To Tracking

Scenario 2: Sales Measurement

User opts out of iOS tracking, clicks on a Facebook ad, buys immediately, you send the sale to Facebook via Conversion API.

HANDPHONE

Q: Does this sale show up in Facebook Ad Manager?

A: No.

Scenario 3:

Impact on Retargeting Measurement

User opts out of iOS tracking, clicks on a Facebook Lead Gen Campaign, and becomes a lead. User is immediately retargeted by Facebook Retarget Lead Campaign Ad, clicks and buys immediately.

WICKED-1200x1200-QUIZ-DISAPPEARING

Q: Does the Facebook Lead Gen campaign show a lead? Does the Facebook Retarget Lead campaign show a sale?

A: No & No.

Are you prepared for this update?

Free Consultation On iOS14.3 Update Preparation

Scenario 4:

Impact on Retargeting Measurement

User opts out of iOS tracking, clicks on a Facebook Lead Gen Campaign, and becomes a lead. User is immediately retargeted by Facebook Retarget Lead Campaign Ad, clicks and buys immediately. You send the lead & sale via Conversion API.

burning money

Q: Does the Facebook Lead Gen campaign show a lead? Does the Facebook Retarget Lead campaign show a sale?

A: No & No.

Scenario 5:

Events Reported for Same User

User opts IN for iOS tracking, clicks on a Facebook Lead Gen Campaign, and becomes a lead. User is immediately retargeted by Facebook Retarget Lead Campaign Ad, clicks and buys immediately.

Resized pile

Q: Does the Facebook Lead Gen campaign show a lead? Does the Facebook Retarget Lead campaign show a sale?

A: No & Yes.

Scenario 6:

7 Day Attribution Window Impact

User opts IN to iOS tracking, clicks on a Facebook Lead Gen Campaign, and does not buy. User buys 8 days later. Sale is sent immediately to Facebook via the Conversion API.

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Q: Does this sale show up in Facebook Ad Manager?

A: Nope.

Scenario 7:

7 Day Attribution Window Impact

User opts IN for iOS tracking, clicks on a Facebook Lead Gen Campaign, and becomes a lead. Lead is sent to Facebook via Conversion API. User buys 8 days later. Sale is sent immediately to Facebook via Conversion API.

WICKED-1200x1200-QUIZ-DISAPPEARING

Q: Does the lead show up in Facebook Ad Manager? Does the sale show up in Facebook Ad Manager?

A: Yes & No.

Are you prepared for this update?

Free Consultation On iOS14.3 Update Preparation