Confidently scale winner and cut losers based on ROI and LTV.
Reverse engineer customer acquisition.
Honest conversions lead to increased revenue.
$2 billion in ad spend, $5 billion in attributed revenue
Detect repeat and subscription customers and attribute to marketing spend
Marketing attribution to increase Ecommerce ROI
Find lead sources that create subscription customers.
Connect marketing that leads to info & course sales.
Evaluate ROI and LTV of all channels.
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Channel, campaign, ad, and targeting ROI, LTV, and CAC.
Turn data into profitable action with precise analysis steps and advice
One-click integrations with marketing, sales, and ad systems.
Customer lifetime value and behavior analysis.
High level insights and granular optimization actions.
Attribution that factors customer lifetime value, subscriptions, and lead gen.
Intuitive filtering and sorting that delivers answers.
Wicked detects and attributes conversions that scale revenue.
Wicked Reports vs Oribi, Attribution.io, and tracking pixels.
Advantages over HubSpot for multi-channel ecom marketers.
Multi-channel lifetime value attribution vs Facebook pixel issues
Multi-channel lifetime value attribution vs Google pixel issues
Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others
Wicked Reports marketing attribution has major distinctions with Google Data Studio, Domo, Grow, TapClicks, ReportGarden, NinjaCat, AdStage, and any other dashboard PPC reporting tool (there are a lot of good ones).
All those tools mentioned do a fantastic job of allowing customizable reports to give to clients, alerts, and combining multiple data sources into a one-stop shop for important business metrics. Wicked Reports is integrating with these tools in the summer of 2020 - because we compliment these tools and do very different things than dashboard reports.
The dashboard tools above do not have effective, actionable attribution data. They will not provide the advantages that Wicked Reports provides to optimize your ad spend and connect new lead generation to high customer lifetime value at positive ROI.
Instead, dashboard reporting tools pull in ad platform pixel conversions.
Attribution based on a pixel for tracking conversions has 3 major problems: It misses all subscription recurring conversions, it does not differentiate between sales conversions of different values, and it does not connect new lead conversions to customer lifetime value.
Let's look at the specific differences Wicked Reports and dashboard reporting tools that say "Yes, we pull in all the attribution from Facebook and Google".
Wicked Reports Tracks multi-channel clicks and reports them against identified leads and sales forever. |
Dashboard reporting has no concept of multi-channel attribution. It regurgitates whatever each ad platform takes credit for. |
Wicked Reports detects real conversions from your CRM and sales data. We attribute conversion value for the lifetime of the customer. |
Dashboard reporting tools use hard-coded conversion values in the pixel code. Are all your products worth the same? |
Wicked Reports attributes customer lifetime value back to top of the funnel lead conversions detected from your CRM - so you know it's a real lead. |
Dashboard reporting tools have no concept of segmenting your top of the funnel new lead marketing performance. This means you are stuck with last click head-scratching metrics that don't scale new lead gen. |
Wicked Reports automatically detects your subscription recurring revenue and attributes back to the deserving cross-channel clicks. |
Dashboard Reporting tools have no concept of subscription recurring revenue attribution. Aren't they your most valuable customers? |
Wicked Reports automatically builds a customer journey based on clicks, CRM events, and Sales conversions. This customer journey pinpoints the ROI in your funnel (or lack thereof). You can shift ad budget to the higher ROI funnel conversion areas and save wasted budget elsewhere. |
Dashboard Reporting Tools have no concept of a customer journey, marketing effectiveness based on funnel stage, or advanced attribution. |
Dashboard Reporting Tools blindly accept whatever conversions Facebook, Google, and any other ad platforms tell them.
You won’t be able to scale cold traffic new lead acquisition campaigns if you can’t measure their effectiveness on new leads. Already existing leads will muddy the data.
They don't. They use the hard-coded values that pixel tracking solutions report on. If that worked, you wouldn't need attribution.
Dashboard Reporting Tools rely on Tracking Pixel Attribution that needs a page visit. Subscription recurring payments do not have a page visit, they occur in a billing system. So if you sell subscriptions, your most valuable customers are massively under-reported.
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report...