Wicked Reports vs. Dashboard Reporting Tools

Wicked Reports vs. Dashboard Reporting

Wicked Reports marketing attribution has major distinctions with Google Data Studio, Domo, Grow, TapClicks, ReportGarden, NinjaCat, AdStage, and any other dashboard PPC reporting tool (there are a lot of good ones).

All those tools mentioned do a fantastic job of allowing customizable reports to give to clients, alerts, and combining multiple data sources into a one-stop shop for important business metrics. Wicked Reports is integrating with these tools in the summer of 2020 - because we compliment these tools and do very different things than dashboard reports.

The dashboard tools above do not have effective, actionable attribution data. They will not provide the advantages that Wicked Reports provides to optimize your ad spend and connect new lead generation to high customer lifetime value at positive ROI.

Instead, dashboard reporting tools pull in ad platform pixel conversions.

Attribution based on a pixel for tracking conversions has 3 major problems: It misses all subscription recurring conversions, it does not differentiate between sales conversions of different values, and it does not connect new lead conversions to customer lifetime value.

Let's look at the specific differences Wicked Reports and dashboard reporting tools that say "Yes, we pull in all the attribution from Facebook and Google".

Wicked Reports Tracks multi-channel clicks and reports them against identified leads and sales forever.

multi-channel-clicks

Dashboard reporting has no concept of multi-channel attribution. It regurgitates whatever each ad platform takes credit for.

Wicked Reports detects real conversions from your CRM and sales data. We attribute conversion value for the lifetime of the customer.

Wicked-real-time-conversions

Dashboard reporting tools use hard-coded conversion values in the pixel code. Are all your products worth the same?

Wicked Reports attributes customer lifetime value back to top of the funnel lead conversions detected from your CRM - so you know it's a real lead.

Dashboard reporting tools have no concept of segmenting your top of the funnel new lead marketing performance. This means you are stuck with last click head-scratching metrics that don't scale new lead gen.

Wicked Reports automatically detects your subscription recurring revenue and attributes back to the deserving cross-channel clicks.

wicked-auto-sub

Dashboard Reporting tools have no concept of subscription recurring revenue attribution. Aren't they your most valuable customers?

Wicked Reports automatically builds a customer journey based on clicks, CRM events, and Sales conversions.

This customer journey pinpoints the ROI in your funnel (or lack thereof). You can shift ad budget to the higher ROI funnel conversion areas and save wasted budget elsewhere.

fb-conversion

Dashboard Reporting Tools have no concept of a customer journey, marketing effectiveness based on funnel stage, or advanced attribution.

Here’s how you can scale your business with Wicked Reports

Maximize your ad ROI with reliable conversion data

Connect your new lead marketing to high value customers

Understand the true value of your customers over time

Attribute revenue accurately and act with clarity

Get honest conversion data and more visibility into profitable campaigns.
See the true ROI of your ad spend with our patent-pending attribution models.
Determine which of your campaigns bring in sales and stop wasting ad spend.
Understand customer lifetime and reduce your overall cost per lead.
Pinpoint the customer journey that leads to high value subscription customers.

Dashboard Conversion Data FAQ

How do Dashboard Reporting Tools track a conversion?

Dashboard Reporting Tools blindly accept whatever conversions Facebook, Google, and any other ad platforms tell them.
Why is it important to know if a lead conversion is a new lead or an already existing lead?

You won’t be able to scale cold traffic new lead acquisition campaigns if you can’t measure their effectiveness on new leads. Already existing leads will muddy the data.

How do Dashboard Reporting Tools know how much a conversion is worth?

They don't. They use the hard-coded values that pixel tracking solutions report on. If that worked, you wouldn't need attribution.
Why do Dashboard Reporting Tools miss subscription recurring revenue conversions?

Dashboard Reporting Tools rely on Tracking Pixel Attribution that needs a page visit. Subscription recurring payments do not have a page visit, they occur in a billing system. So if you sell subscriptions, your most valuable customers are massively under-reported.

Wicked Reports is for you…

If you are sick of clicking through a dashboard of numbers and having no meaningful actions to take
If you are tired of over and under-counting of inaccurate tracking pixels
If your reporting dashboard gives no indication that your leads take time to convert to customers and where to find more of the most valuable leads
If you have subscription recurring revenue that is not accurately attributed and reported.
If you want more clarity into your marketing campaigns, so you can identify what works and what doesn’t.

Most importantly, Wicked Reports is for you if you want a robust attribution platform based on reliable conversion data that gives you the right insights you need to make better marketing decisions for your business.