Are you unsure where your course registrants are coming from? Do you know the return on your advertising over time?
Without accurate sales data, you can’t know for sure that your campaigns are generating profitable results.
Wicked Reports tracks the entire membership journey, enabling you to make better decisions with confidence.
Here’s how you can utilize Wicked Reports to grow and scale your information or course-based business.
Track your course registrants from first touchpoint to last and identify where your leads are converting in the membership journey.
Wicked Reports gives you a clear picture of how your campaigns are performing, so you can optimize your ad spend and increase your marketing ROI.
Wicked Reports attributes all recurring course revenue back to the lead generation campaign that drove the conversion.
Alongside lifetime value tracking, this gives you a complete understanding of your highest-value customers and the campaigns that worked for them.
Attribution models analyze which touchpoints in the membership journey receive credit for a conversion.
They can help your information or course-based business understand which touchpoints are profitable and which ones aren’t.
Our cutting-edge attribution models attribute subscription and recurring revenue to your marketing clicks. We use First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact attribution models.
Customer lifetime value is a metric that estimates the sum total a customer is expected to spend on a business.
Tracking customer lifetime value is important because it allows you to measure the true ROI of your marketing campaigns.
Wicked Reports attributes future payments and recurring revenue across the entire lifetime of your customers.
A trial offer allows your prospects to access your information or course-based product for a limited time.
If prospects like what your business provides, they can pay to access the full content or sign up for your course.
With Wicked Reports, you can run campaigns and tie revenue back to trial offer cohorts, allowing you to see what messages drive profit and which don't.
Tracking pixels miss your most valuable customers because they don’t tie repeat purchases back to your lead generation campaigns.
Wicked Reports solves this by connecting to 1st party CRM and sales data to automatically detect conversion points and attribute revenue to them. This allows you to identify the sources that generate your most valuable customers.