Wicked Playbooks seek to fix a major problem shared by most modern analytics platforms — a lack of guidance.
Here's how access to Wicked Playbooks can help you grow your business by enabling you to understand and take action on your data.
With Wicked Reports cohort and LTV reports, you'll get everything you need to understand...
ROI Reports through Wicked Playbooks helps you understand...
A marketing funnel is the process by which marketing prospects move toward a buying decision. It has many steps which include various marketing actions.
By gathering data that will help you better understand the customer journey and where your buyers are converting, you can optimize your marketing funnels by putting more effort into successful channels.
Cohort analysis is a form of behavioral analytics in marketing. Instead of examining data from all of your customers as a whole, it breaks all sales down into related groups.
Wicked Reports ROI reporting uses attribution models mapped to specific campaign goals. We only use reliable 1st party conversions detected from your CRM and Order systems.
The ROI report uses the attribution model you select to attribute revenue to 1 or more specific conversions points in your marketing funnel. It is a huge edge to measure your marketing campaign goal with the correct marketing attribution model.
Choose an attribution model based on the goal of the marketing campaign. That allows you to measure the right conversion to real revenue. Read more on attribution models here.
Marketing Benchmarks help you compare your current results with a measure of success.
This can include data gathered from your competitors or your average historical sales numbers.