Wicked Playbooks seek to fix a major problem shared by most modern analytics platforms — a lack of guidance.
Here's how access to Wicked Playbooks can help you grow your business by enabling you to understand and take action on your data.
With Wicked Reports cohort and LTV reports, you'll get everything you need to understand...
ROI Reports through Wicked Playbooks helps you understand...
A marketing funnel is the process by which marketing prospects move toward a buying decision. It has many steps which include various marketing actions.
By gathering data that will help you better understand the customer journey and where your buyers are converting, you can optimize your marketing funnels by putting more effort into successful channels.
Cohort analysis is a form of behavioral analytics in marketing. Instead of examining data from all of your customers as a whole, it breaks all sales down into related groups.
Marketing Benchmarks help you compare your current results with a measure of success.
This can include data gathered from your competitors or your average historical sales numbers.