You’re running multiple marketing campaigns and bringing in leads, but do you know which ones are converting?
Often the best leads take time to buy. The most valuable customers are those that were acquired as leads many moons ago. The problem is that existing analytics don’t show that.
The average lead takes 44 days to buy across the 4,000 websites Wicked Reports currently tracks. Not many media buyers will buy leads for 44 days without a profit!
Campaign optimizers get an edge when they can buy leads at a short-term loss when they know that thanks to lifetime value, the lead generation campaign is massively profitable over a 30-90 day (or longer) period.
With Wicked Reports, you can track where your best leads are coming from and focus on those campaigns.
Here’s how you can increase your lead generation ROI and identify your high-value customers with Wicked Reports.
Wicked Reports connects to 1st party CRM and sales data to automatically detect and attribute revenue to high value conversions.
Then, with industry-leading attribution modeling, you'll see exactly what your leads did after conversion, as well as their lifetime value.
Wicked Reports uses leading-edge attribution models that show you the long-term value of your ads.
We automatically connect your lead generation campaigns to your highest-value customers, so you can identify and scale the campaigns that work.
Lead generation tracking is the process of tracking your leads as they move along the customer journey.
It can help your business understand where your best leads come from, so you can make informed decisions about your ad spend.
Wicked Reports shows you the long-term value of your lead generation, enabling you to spend confidently on campaigns that ROI positive over time.
Lead generation KPIs or key performance indicators are metrics that quantify your lead generation efforts, such as return on ad spend (ROAS), customer acquisition costs (CAC), and cost per lead.
They can help your business measure the efficacy of your marketing campaigns.
Wicked Reports dynamically updates lead generation KPIs like ROI and CAC metrics, so you can optimize your ad spend.
The average cost per lead is the estimated amount of money your business spends to acquire qualified leads.
It can help your business calculate how much to spend on acquiring new leads, so you remain profitable.
Wicked Reports attributes all lifetime value to campaigns that generate your leads, allowing you to identify where your most valuable customers are coming from.
ROI or return on investment is a performance metric that measures how profitability an activity is over a period of time.
You can measure your lead generation ROI by taking your gross profit and subtracting by total marketing costs. Then, divide that value by total marketing costs and multiply by 100.
Wicked Reports automatically updates your lead generation ROI in real time based on ad spend and sales value.