Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Customer and Subscription Lifetime Value attribution

Do you know the true value of your customers?

Wicked Reports helps you accurately attribute your repeat customers and recurring revenue to pinpoint your highest value customers and how you acquired them.

Identify Your Most Valuable Customers

You can’t grow your business unless you can identify high-value customers and tie them to your ad spend.

You’ll waste your budget or undervalue ads because you can’t accurately measure the true ROI of your marketing efforts.

With customer and subscription lifetime value attribution, you’ll be able to identify your most valuable customers, as well as how to get more of them.

Here’s how you can see where your best leads are coming from with Wicked Reports.

Understand the entire customer journey

Understanding the customer journey allows you to measure the effectiveness of your marketing and sales efforts.

Wicked Reports connects to 1st party CRM and sales data to automatically detect your most important conversions and attribute revenue to them.

attribution reporting for lead gen

Attribute all recurring revenue

Wicked Reports utilizes innovative attribution models to attribute recurring subscription revenue back to your most effective marketing clicks - even if the marketing campaigns have ended.

You’ll be able to see the true ROI of your ad spend over time and focus on your most valuable customers.

attribution that makes sense

Honest Customer Conversion Data You Can Trust

You’re running multiple campaigns for your subscription business, but you don’t have accurate conversion data.
You’re missing conversion opportunities because you can’t measure the effectiveness of your marketing efforts.
Wicked Reports shows you accurate customer and subscription lifetime value attribution, so you can optimize your ad spend.
Here’s a small selection of what you can do with Wicked Reports:

See the long-term ROI of your marketing efforts

Tie all recurring revenue to your ad spend

Track your marketing clicks across multiple channels

Identify and focus on your most profitable customers

first option attribution model

  • Stop wasting hours switching from one spreadsheet to another to make sense of your customer data. 

  • Track all recurring revenue and future payments to your marketing campaigns, and see the lifetime value of your customers.

  • See the specific order IDs that deliver the best ROI for your subscription business.

  • Focus more of your efforts on marketing activities that bring in your best customers over time.

  • Know what works and what doesn’t, so you can buy future leads at a profitable long-term ROI.  


Customer and Subscription Lifetime Value Attribution FAQ

  • What is customer lifetime value?

    Customer lifetime value is the estimated amount of money a customer is expected to spend on your business.

    It can help your business optimize your ad spend and reduce overall customer acquisition costs.

    Wicked Reports attributes subscription revenue and future payments, so you can see the long-term ROI of your clicks.

  • What are attribution models?

    Attribution models are used to attribute customer orders to a marketing ad or campaign.

    It can help your subscription business measure the impact of your ad spend and ROI over time.

    Wicked Reports uses First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact attribution models. 

  • How is customer lifetime value calculated?

    Customer lifetime value is calculated by multiplying the average purchase amount and the frequency rate. Multiply that number by your average customer lifespan.

    It can help your business pinpoint your best customers over time and the channels that generated that lead.

    Wicked Reports uses 1st party CRM and sales data to automatically attribute subscription revenue to important conversion points.

  • What is the customer journey?

    The customer journey is a series of steps that prospects follow before they decide to purchase from a company.

    It can help your business identify which touch points generate your most valuable customers, so you can buy more leads that become profitable over time.

    Wicked Reports attributes subscription revenue across the entire customer journey, enabling you to scale winning campaigns with confidence.

Wicked Reports is for your subscription business…

  • If you’re a small business owner who wants to scale your marketing efforts with confidence.
  • If you’re looking for honest conversion data that enables you to make better decisions about your marketing.
  • If you want to tie all recurring revenue and future payments to your lead generation campaigns.
  • If you want to determine the exact marketing messages that are generating your best leads over time. 
  • If you’re worried you’re losing on growth opportunities because you don’t have accurate sales data.

growth opportunities with accurate sales data

Ultimately, Wicked Reports is for you if you want a customer tracking system that can help you make sense of your data and enable you to scale your subscription business.