Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Optimize Ad Spend to Increase ROI

Increase your ad ROI by scaling winning campaigns and cutting losses.
Optimize ad spend across multiple marketing channels with Wicked Reports.

Understand Your Conversions and Increase Advertising ROI

Do you know which of your ads are bringing in sales?

Wicked Reports uses 1st party CRM and sales conversion data along with attribution models to show you the true value of your ad campaigns and detect important conversion data points automatically.

Here’s how Wicked Reports can help you optimize your ad spend and boost your marketing ROI.

Get more out of your ad spend on Google and Facebook

Google and Facebook can only see ad interactions that occur on their networks.

This ignores the impact of your marketing and gives you a false sense of what’s working.

When you try to grow your business based on this single channel data, you end up wasting your ad spend.

Wicked Reports shows you the long-term impact of your ads. Feel confident with the profitability of your campaigns and make informed decisions about your ad spend.


Connect lead generation to high value customers

Wicked Reports uses innovative attribution models that break down each stage of the customer journey so you can optimize ad spend and scale campaigns that drive high-value customers.

Wicked Reports uses marketing campaign tracking, lead attribution, and lifetime value tracking to determine the value of a click and dynamically updates your ROI and CAC metrics. 


Make data-driven marketing decisions

By running multiple marketing campaigns without complete data, you could be undervaluing or overvaluing your ads and missing opportunities to close more deals.
Marketing campaigns that look unprofitable at first become profitable over time as email nurture closes the leads. Equally, campaigns that look profitable become unprofitable when leads don't close.
Wicked Reports gives you the data you need to understand your lead and customer journey. Spend confidently on lead generation that is ROI positive over time.
Here’s what you can do with Wicked Reports:

Get the full picture of your campaigns, not just what Facebook and Google show you

Gather actionable conversion data that you can trust and act on

Optimize your ad spend and increase ROI across multiple marketing channels

See real sales data and scale campaigns that bring in high-value customers


  • Get a clear picture of the entire customer journey from first visit to sale.

  • Understand which of your marketing activities are generating the best ROI for your business.

  • See the long-term value of an ad and make better-informed decisions about your ad spend.

  • Scale winning campaigns and cut losses with conversion data you can trust.


Optimize Ad Spend FAQs

  • What is return on ad spend (ROAS)?

    Return on ad spend or ROAS is a metric that measures revenue generated for each dollar spent on advertising.

    It can help your business understand the efficacy of your campaigns and better optimize your ad spend.

    Wicked Reports dynamically updates ROI and CAC metrics, enabling you to see the long-term value of your campaigns.

  • How do I optimize ad spend?

    Optimizing your ad spend allows you to reduce your overall cost per acquisition and avoid wasting your marketing budget.

    Wicked Reports looks at your clicks for each channel you advertise on and attributes sales to the clicks that created the lead.

    You can optimize your ad spend by scaling campaigns that are profitable over time and cutting those that are costing your business.



  • How is ROAS calculated?

    ROAS is calculated by taking the revenue generated for a marketing channel and dividing by the total ad spend.

    It can help your business identify which marketing channels are worth investing more of your efforts in.

    Wicked Reports attributes all revenue back to the campaigns that generate leads, so you can identify which channels are ROI positive over time.

  • What are attribution models?

    Attribution models determine how credit for sales are attributed to touch points in the buyer’s journey.

    Wicked Reports uses 1st party CRM and sales data to automatically detect where your most important conversions are coming from.

    Wicked Reports uses First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact attribution models.

Wicked Reports is for your business…

  • If you want to identify which of your ads or campaigns are delivering the best ROI for your business.
  • If you want to stop wasting your advertising budget and start putting your money into campaigns that are driving revenue.
  • If you own a successful ecommerce, course, or subscription business, and want to optimize your marketing efforts at scale.
  • If you want real conversion data and see where your Facebook or Google ads fit into the entire customer journey.
  • If you’re concerned you’re missing growth opportunities because you’re not seeing the bigger picture.


Ultimately, Wicked Reports is for you if you need a powerful advertising conversion tracking system that can give you what you need to take action.