Do you know which of your ads are bringing in sales?
Wicked Reports uses 1st party CRM and sales conversion data along with attribution models to show you the true value of your ad campaigns and detect important conversion data points automatically.
Here’s how Wicked Reports can help you optimize your ad spend and boost your marketing ROI.
Google and Facebook can only see ad interactions that occur on their networks.
This ignores the impact of your marketing and gives you a false sense of what’s working.
When you try to grow your business based on this single channel data, you end up wasting your ad spend.
Wicked Reports shows you the long-term impact of your ads. Feel confident with the profitability of your campaigns and make informed decisions about your ad spend.
Wicked Reports uses innovative attribution models that break down each stage of the customer journey so you can optimize ad spend and scale campaigns that drive high-value customers.
Wicked Reports uses marketing campaign tracking, lead attribution, and lifetime value tracking to determine the value of a click and dynamically updates your ROI and CAC metrics.
Return on ad spend or ROAS is a metric that measures revenue generated for each dollar spent on advertising.
It can help your business understand the efficacy of your campaigns and better optimize your ad spend.
Wicked Reports dynamically updates ROI and CAC metrics, enabling you to see the long-term value of your campaigns.
Optimizing your ad spend allows you to reduce your overall cost per acquisition and avoid wasting your marketing budget.
Wicked Reports looks at your clicks for each channel you advertise on and attributes sales to the clicks that created the lead.
You can optimize your ad spend by scaling campaigns that are profitable over time and cutting those that are costing your business.
ROAS is calculated by taking the revenue generated for a marketing channel and dividing by the total ad spend.
It can help your business identify which marketing channels are worth investing more of your efforts in.
Wicked Reports attributes all revenue back to the campaigns that generate leads, so you can identify which channels are ROI positive over time.
Attribution models determine how credit for sales are attributed to touch points in the buyer’s journey.
Wicked Reports uses 1st party CRM and sales data to automatically detect where your most important conversions are coming from.
Wicked Reports uses First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact attribution models.