Confidently scale winner and cut losers based on ROI and LTV.
Reverse engineer customer acquisition.
Honest conversions lead to increased revenue.
$2 billion in ad spend, $5 billion in attributed revenue
Detect repeat and subscription customers and attribute to marketing spend
Marketing attribution to increase Ecommerce ROI
Find lead sources that create subscription customers.
Connect marketing that leads to info & course sales.
Evaluate ROI and LTV of all channels.
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Channel, campaign, ad, and targeting ROI, LTV, and CAC.
Turn data into profitable action with precise analysis steps and advice
One-click integrations with marketing, sales, and ad systems.
Customer lifetime value and behavior analysis.
High level insights and granular optimization actions.
Attribution that factors customer lifetime value, subscriptions, and lead gen.
Intuitive filtering and sorting that delivers answers.
Wicked detects and attributes conversions that scale revenue.
Wicked Reports vs Oribi, Attribution.io, and tracking pixels.
Advantages over HubSpot for multi-channel ecom marketers.
Multi-channel lifetime value attribution vs Facebook pixel issues
Multi-channel lifetime value attribution vs Google pixel issues
Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others
Wicked Reports loves HubSpot and uses it to run our sales, marketing (including this website), and customer success teams.
However, Wicked Reports attribution has significant advantages over HubSpot attribution that serious multi-channel marketers understand and value.
Wicked Reports has 1-click sales & revenue integrations with all the popular shopping carts and subscription payment platforms. |
HubSpot uses HubSpot deal revenue for conversion value. |
Wicked Reports can reconcile your attribution sales and revenue against your actual sales and revenue. |
HubSpot Attribution Influenced Revenue can dramatically overstate the impact of a marketing touchpoint by counting the same order 10-20 times. |
Wicked Reports automatically detects your subscription recurring revenue and attributes back to the deserving cross-channel clicks. |
HubSpot Attribution is blind to subscription recurring revenue conversion value. |
Wicked Reports maps attribution models to playbooks for ROI increasing action.Attribution is our core focus and we use our expertise to insure you are acting on your insights. |
HubSpot Attribution has no concept of turning attribution data into additional profits for you. |
HubSpot users have to already be attribution experts that understand how to create their own attribution reports and determine the next actions to take.
You won’t be able to scale cold traffic new lead acquisition campaigns if you can’t measure their effectiveness on new leads. Already existing leads will muddy the data.
HubSpot uses the Deal revenue that a sales rep types into the Deal Amount field. Wicked Reports uses the actual order values as they are detected in Shopify, Stripe, or your subscription payment system.
HubSpot attribution does not have any integrations to popular subscription payment systems.
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report...