Wicked Smartz FAQs

• What is Tracking in Digital Marketing?

  Digital marketing tracking is the act of measuring the way consumers are interacting with your digital marketing initiatives. 

  When you track a digital marketing campaign effectively, like with Wicked Reports, you’re tracking not only the number of clicks and impressions your ads receive, but the revenue generated from them.

• What are the Four Major Stages of the Customer Journey?

  The four major stages of the prospect-to-customer journey are first click, first opt-in, re-opt-in, and last click. 

  Wicked Smartz helps you understand each stage.

• How does Wicked Smartz make link click tracking more accurate?

  Alternative solutions require UTM links to be manually created for each ad link. This takes time, and is often done incorrectly, especially when cloning ads.  Incorrect UTMs lead to incorrect data which leads to bad decisions.

  Wicked Reports auto-tags any new Facebook ads with the correct tracking IDs and provides a Google tracking template for all Google ads.  This insures foolproof link identification and greater data accuracy.

• Why not just filter data myself?

  Many Wicked Reports users DO setup and save filters for their specific channel & campaign insights.  WickedSmartz filtering provides a fast way to filter and sort data to get a specific answer.