Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others



Get accurate attribution reports to identify exactly where your leads, subscriptions and customers are coming from.

When you spend, chill, or kill ad spend based on the attribution reporting behind these models, your marketing ROI increases.

Utilize the unique advantages of Wicked Reports’ Attribution Models to get all the information you need to optimize your marketing.

Do You Know Which Leads are Converting? 

Your marketing budget is precious. Can you ensure that the amount of money you’re spending is less than the amount of money you’re making?

By understanding exactly where your leads are coming from, you can focus your efforts on high-quality leads that are more likely to convert. 

Wicked Reports’ Attribution models can help you improve the quality of your lead generation, garner more subscriptions, and increase the lifetime value of a lead.

Laser-Focused Attribution Models

Wicked Reports' attribution models enable you to make clear decisions based on the impact of your marketing and advertising campaigns on your sales funnel.

We track all incoming clicks against your CRM and sales data to determine the most important clicks based on your marketing goals.


Full Impact Attribution Model 

Full Impact models give you a complete view of how your customers interact with your brand. 

This analytic approach covers the entire customer journey and allows you to see how each touchpoint partners together to convert your customer through each step.


Linear Attribution Model

Linear Attribution ensures that credit for a conversion is evenly distributed through all marketing touchpoints.

You can narrow your focus and funnel money to the most valuable marketing channels, guiding future customers down proven paths to conversion.


Connect Your Marketing to High-Value Customers 

With Wicked Reports' attribution models, you’re able to track the journey that your customer takes from prospect to conversion. 
Here's how Wicked Reports' attribution models can help your business.

Improve ROI

Gauge the impact of each touchpoint. Learn where conversions happen

Optimize Channels

Understand which channels are generating revenue and prioritize them

Customer Journey

View the entire customer journey from prospect to conversion

Track Re-Opt-Ins

See which channels are garnering repeat business to invest more wisely

Attribution Modeling FAQ

  • What is Digital Marketing Attribution?

    Marketing attribution helps you identify the actions of a prospect that lead to a conversion. 

    A value is then assigned to each touchpoint to help you determine the effectiveness of your marketing channels.

  • What is a Wholesome Attribution Model?

    A wholesome attribution model is another way of saying a single-touch attribution model. 

    It is where all of the credit for a conversion comes from either the first or last touchpoint that a customer interacted with.

  • What is an Attribution Tool?

    An attribution tool like Wicked Reports is an online tool that helps you determine where your digital marketing campaigns are succeeding or failing. 

    Attribution tools track customer touchpoints and assign a value to your various marketing channels. 

  • What is a Fractional Attribution Model?

    A fractional attribution model is another way of saying a multi-touch attribution model. 

    It is where credit for a conversion is spread across every touchpoint that the customer used throughout their journey. 

Wicked Reports is for you…

  • You need to understand which customer touch points are leading to conversions. 
  • You want to properly allocate your marketing budget to channels that produce results.
  • You need a more complete view of the average customer journey.
  • You want to understand how various channels work together toward conversion.

Most of all, Wicked Reports is for you if you need a quality system that is designed to give you unforeseen levels of insight into how your marketing budget is spent and the return that you receive.