Wicked Reports has invented and re-imagined multi touch marketing attribution for ecommerce, course, and subscription marketers.
Google partnered with Wicked Reports to build the 1st Google smart campaign automation using CRM conversions to drive increased marketing ROI when leads take time to buy.
Wicked Reports is designed to deliver insights for your ecommerce, subscription, or course-based business that you can’t get anywhere else.
We've tracked over $2 billion in ad spend on marketing channels like Facebook, Google Ads, and email, leading to over $5 billion in attributed revenue for our clients.
Our customers typically recoup their annual costs within 90 days or less.
Here’s how attribution expertise from Wicked Reports can grow your business:
If you can’t measure the lifetime value of your marketing clicks, you lose out on leads and sales to competitors that use LTV in their attribution.
Wicked Reports combines innovative attribution models with 1st party CRM and sales data to automatically detect your most important conversions and show you the true ROI of your ad spend. Understand what works at each stage of your marketing funnel and scale campaigns that are ROI positive over time.
Google designated Wicked Reports as only the 8th certified Platform API partner worldwide in recognition of our innovation with Google Offline conversion imports.
Tie offline sales back to specific ads and keywords in Google, and see your multi-channel attributed conversions inside the Google Ads manager UI.
Attribution in marketing is the practice of assigning credit of a sale back to a specific ad or campaign.
It can help your business measure the efficacy of your campaigns and make better decisions about your ad spend.
With Wicked Reports, you can identify which channels are profitable and find leads that deliver high-value customers over time.
Multi-touch attribution involves tracking multiple clicks in order to accurately attribute the value of a sale.
Rather than attribute full value to the first ad they saw or the first webpage they landed on, Wicked Reports' multi-touch attribution models help your business increase marketing ROI. Helping you see the bigger picture of your customer's path to conversion.
Marketing attribution models are a framework that analyzes which touch points of the customer journey are given credit for a purchase or sale.
Marketing attribution can help your business understand which touch points are generating profitable leads and customers and identify potential growth opportunities.
Wicked Reports' cutting-edge attribution models allow you to measure the long-term impact of your ad spend confidently.
Wicked Reports uses First Click, First Optin, Re Optin, Last Click, and Full Impact attribution models.
Different types of attribution are used to assign value to a particular marketing channel.
These attribution models enable you to measure both the short and long-term ROI of all your marketing campaigns.