Wicked Reports tracks your prospective customer's clicks throughout the ecommerce buyer journey to deliver accurate attribution and conversion data you can act on.
Here’s how you can optimize your ecommerce business’ advertising and marketing ROI with Wicked Reports.
Wicked Reports detects important 1st party conversion data points automatically to show how your ads perform over time, not just in the short-term. Get accurate insights on your ecommerce ads across different channels to scale winning campaigns and minimize the risk of investment.
Ecommerce ads that generate clicks and leads may look unprofitable if customers don’t buy right away. Wicked Reports can attribute any future customer lifetime value back to the original marketing click if it deserves revenue credit.
This unlocks massive growth potential because you can see the long-term value of an ad and outbid your competitors on campaigns that drive tons of revenue.
Wicked Reports attributes additional revenue to the campaign that created the lead and dynamically updates ROI metrics.
When leads take time to buy, Wicked Reports automatically updates the customer lifetime value and ROI of the marketing for you. Seeing the long-term value of an ad allows you to make better marketing decisions about your ad spend.
Revenue attribution is the process of connecting customer sales to the advertising campaigns that led to the conversion.
It can help your business understand where revenue is coming and which touch points are contributing to your bottom line.
With this insight, you can increase your ROI by optimizing campaigns that are generating sales for your ecommerce business.
Return on ad spend or ROAS is a metric that measures how much revenue your business earns for each dollar you spend on advertising.
It can help your business measure the efficacy of your campaigns and make informed decisions about your ad spend.
For example, you can increase ad spend on campaigns that have a higher ROAS.
A conversion tracking pixel is a tiny snippet of code that tracks conversions on your site, such as product sales, form opt-ins, etc.
It can help your business determine where your sales are coming from and identify which ads are the most profitable.
However, conversion tracking pixels miss recurring revenue. They don’t track the lifetime value of your ads.
Customer lifetime value (LTV) is the estimated amount of money that a customer will spend in total on a business.
It can help your business identify valuable customers as well as determine how much money to invest in those relationships.
Understanding LTV can also help your business determine the long-term value of your ads.