To properly optimize your campaigns for enhanced return on investment, you need reports that not only show you past results, but also predict what results you’ll have in the future.
Discover the unique advantages of using Wicked Reports' Cohort, Predictive Behavior, and Data Mining Reports.
Wicked Reports' Cohort Analysis Reports tell you what you need to know about a group of leads or customers over time.
With Cohort Reports, you can see:
Wicked Reports' predictive behaviors report shows you when customers are most likely to buy.
This analytic report helps you optimize your ad spend by showing you precisely when your campaigns are converting.
A cohort is a subsection of customers who are grouped together by some shared characteristic.
This could be the date that they converted, the marketing channel that they found you through, etc.
A cohort is a group joined by some unified experience like a marketing channel. A segment describes a group of people in a cohort.
If you have a cohort of customers who came from Facebook ads, dividing them up by age would create segments.
A cohort analysis is a tool that measures the engagement of your users over time based on a shared trait.
Using a cohort analysis you’ll be able to tell if your user engagement is increasing or decreasing over time and what channels are yielding the best results.
When creating a Cohort Report there are three steps before generating your report.