Are you struggling to get a complete understanding of your more complicated marketing campaigns?
Multi-channel marketers commonly use Google search and Facebook lead gen ads at the top of the funnel, Google display ads and Facebook retargeting ads for the middle of the funnel, and email at the bottom of the funnel.
Wicked Reports enables you to map all your data to your campaign goals so you can understand exactly what you're looking at and how to act.
Here's how Wicked Reports can help multi-channel marketers see the full picture of their campaigns.
You’re running multi-channel marketing campaigns for your business, but you can’t tie ad spend to results or lifetime value. It's a common problem.
With Wicked Reports, you get multi-channel marketing tracking which enables you to show the direct, bottom-line effect of even your most complicated campaigns.
Here’s how you can use Wicked Reports to accurately track your multi-channel campaigns and optimize your ad spend.
Wicked Reports uses 1st party CRM and sales data to detect your conversions and attribute revenue to them.
Accurately measure your marketing ROI and identify which channels are driving high-value customers to your business.
Our attribution models track the customer lifetime value of your clicks, enabling you to see the true ROI of your campaigns.
Optimize your ad spend with accurate conversion data you can trust by scaling winning campaigns and cutting losers.
Multi-channel attribution is used to attribute sales and revenue to touchpoints on different marketing channels like search and social ads.
It can help you identify which of your marketing channels are having the greatest impact on your business' growth.
Wicked Reports tracks all your marketing clicks and attributes them to actual orders, allowing you to see the ROI of your true ad spend.
Marketers typically track sales data across multi-channel campaigns using tracking pixels. However, these pixels can't see repeat purchases or track recurring income. That means inaccurate data which can result in poor marketing investment.
To solve this issue, Wicked Reports connects to 1st party CRM and sales data to automatically attribute revenue to your marketing clicks.
The buyer journey is the set of steps that prospects follow before ultimately becoming a buyer.
Understanding the buyer journey means you can provide value at each stage and move prospects further down the sales funnel with targeted messaging.
Wicked Reports maps ad clicks to your CRM and sales data to automatically detect and attribute revenue, allowing you to measure ROI across the entire buyer journey.
Return on ad spend, or ROAS, is a metric that measures the revenue your business earns for each dollar spent on advertising.
Tracking ROAS can help your business understand the effectiveness of your multi-channel campaigns and pinpoint growth opportunities.