Optimize Channel, Campaign, Ad, Targeting, and Email

Optimize from Channel, to Campaign, to Individual Ad, Targeting, and Email Level

With Wicked Reports, you can optimize every stage of your business’s marketing funnels with ease.

Utilize the power of Wicked Reports to implement multi-channel analytics for your business today.

Multi-Channel Marketers Need Attribution Reporting

Managing a multi-channel marketing campaign can be complex, and accurate reporting is essential.

Wicked Reports gives you multi-channel tracking which enables you to see the bottom-line effect of your campaigns, no matter how complicated they are.

Cross-Channel Campaign Reporting

With cross-channel reports, you can:

Get insight into the customer journey
See the cost and ROI of channels
Determine the number of clicks, leads, and direct sales from each campaign
Attribute sales from leads, even if they take time to buy

cross-channel campaign reporting

Detailed Attribution Reporting

See the performance of all your campaigns broken down into categories.

View results by ad, target audience, and keyword. This gives you a detailed view of your PPC campaigns and how they could be optimized to increase ROI.

detailed attribution reporting

Access Multi-Channel Results in One Location

Through Wicked Reports, it has never been easier to compare and contrast multiple marketing channels in a single report.

Get unprecedented access to your campaigns, including:

Get unprecedented access to your campaigns, including:

Campaign ROI

View the return on investment for all your channels together

Predictive Behaviors

Determine the best days/times for conversions through customer behaviors

Cohort Analysis

View customer lifetime value by acquisition channel

Revenue Report

Generate a monthly revenue report for your chosen channels

Through multi-channel optimization you’re able to see who your most profitable customers are and exactly where they’re coming from.

With an overall view of each channel side by side for easy comparison, you can better understand how your marketing dollars are being spent, the kind of return you’re seeing, and where your budget can be best spent.

MULTI-CHANNEL OPTIMIZATION FAQS

What is Channel Optimization?

Channel optimization is a business growth strategy where data is gathered and is used to manage and improve results on each marketing channel.

To effectively use channel optimization, your business needs accurate data from multiple sources.
What is a Multi-Channel Marketing Strategy?

A multi-channel marketing strategy is a single marketing campaign spread across a variety of platforms like Google, social media, and more.

A multi-channel strategy expands your reach and improves brand awareness.

What Does Multi-Channel Mean in Marketing?

Multi-channel marketing refers to interactions with prospects and customers through and on a variety of different platforms.

These channels can be anything from social media pages to display ads, video, email, and more.
What are the Benefits of Multiple Marketing Channels?

By using multiple marketing channels, you’re expanding your access to future customers.

Multiple channels can keep existing customers engaged and drive repeat business.

Wicked Reports is for you…

You want to compare the results from various marketing and sales channels through one central location.
You are looking to optimize your marketing budget to focus only on your strongest or most reliable growth channels.
You’re managing a variety of channels and feel overwhelmed.
You’re wasting precious time and money manually generating complicated and inaccurate reports.

attributed ROI results

Most of all, Wicked Reports is for you if you are looking to increase your ROI by taking an in-depth look at your various marketing channels in order to improve your outreach efforts and better target your ideal customers.