Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Optimize from Channel, to Campaign, to Individual Ad, Targeting, and Email Level

With Wicked Reports, you can optimize every stage of your business’s marketing funnels with ease. 

Utilize the power of Wicked Reports to implement multi-channel analytics for your business today.

Multi-Channel Marketers Need Attribution Reporting 

Managing a multi-channel marketing campaign can be complex, and accurate reporting is essential.

Wicked Reports gives you multi-channel tracking which enables you to see the bottom-line effect of your campaigns, no matter how complicated they are.

Cross-Channel Campaign Reporting

With cross-channel reports, you can: 

  • Get insight into the customer journey 
  • See the cost and ROI of channels
  • Determine the number of clicks, leads, and direct sales from each campaign
  • Attribute sales from leads, even if they take time to buy

cross-channel campaign reporting

Detailed Attribution Reporting 

See the performance of all your campaigns broken down into categories. 

View results by ad, target audience, and keyword. This gives you a detailed view of your PPC campaigns and how they could be optimized to increase ROI.

detailed attribution reporting

Access Multi-Channel Results in One Location 

Through Wicked Reports, it has never been easier to compare and contrast multiple marketing channels in a single report. 

Get unprecedented access to your campaigns, including:

Get unprecedented access to your campaigns, including:

Campaign ROI

View the return on investment for all your channels together

Predictive Behaviors

Determine the best days/times for conversions through customer behaviors

Cohort Analysis

View customer lifetime value by acquisition channel

Revenue Report

Generate a monthly revenue report for your chosen channels

multi-channel results


Through multi-channel optimization you’re able to see who your most profitable customers are and exactly where they’re coming from. 

With an overall view of each channel side by side for easy comparison, you can better understand how your marketing dollars are being spent, the kind of return you’re seeing, and where your budget can be best spent. 


  • What is Channel Optimization?

    Channel optimization is a business growth strategy where data is gathered and is used to manage and improve results on each marketing channel. 

    To effectively use channel optimization, your business needs accurate data from multiple sources.

  • What is a Multi-Channel Marketing Strategy?

    A multi-channel marketing strategy is a single marketing campaign spread across a variety of platforms like Google, social media, and more. 

    A multi-channel strategy expands your reach and improves brand awareness. 

  • What Does Multi-Channel Mean in Marketing?

    Multi-channel marketing refers to interactions with prospects and customers through and on a variety of different platforms. 

    These channels can be anything from social media pages to display ads, video, email, and more.

  • What are the Benefits of Multiple Marketing Channels?

    By using multiple marketing channels, you’re expanding your access to future customers. 

    Multiple channels can keep existing customers engaged and drive repeat business. 

Wicked Reports is for you…

  • You want to compare the results from various marketing and sales channels through one central location.
  • You are looking to optimize your marketing budget to focus only on your strongest or most reliable growth channels.
  • You’re managing a variety of channels and feel overwhelmed.
  • You’re wasting precious time and money manually generating complicated and inaccurate reports.

attributed ROI results

Most of all, Wicked Reports is for you if you are looking to increase your ROI by taking an in-depth look at your various marketing channels in order to improve your outreach efforts and better target your ideal customers.