You can’t grow your business unless you can determine with 100% certainty which of your campaigns are resulting in sales.
You’ll be throwing your marketing budget into the abyss with no idea of what effect it’s having on your bottom-line.
With Wicked Reports, you get verifiable conversion data tracking you can trust.
Here’s how Wicked Reports can deliver the insights you need to optimize your marketing efforts.
Wicked Reports connects to 1st party CRM and sales data to detect your most important conversions and attribute revenue to them - all in real-time and automatically.
Understanding customer lifetime value allows you to focus your marketing budget on channels that bring in the best leads over time.
Wicked Reports automatically attributes revenue to back the source that generated the lead.Optimize your ad spend by accurately attributing revenue to channels that are converting the highest-quality leads.
Conversion data is when a visitor on your website takes an action that aligns with your business goals (e.g., makes a purchase, opts-in, etc.)
Conversion data is critical to identify where in the customer journey your sales are coming from.
Wicked Reports uses 1st party CRM and sales data, so you can identify your most valuable customers.
Attribution models are methods for attributing conversions and determining credit to various marketing touch points.
Utilizing attribution models can help your business track the efficacy of your advertising campaigns across different channels.
Wicked Reports uses five attribution models: First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact. These models give you a clear picture of the entire customer journey.
Conversion rates are the percentage of visitors who convert on your landing pages. Divide the number of conversions you get by the total number of ad interactions to calculate this percentage.
Understanding this metric can help your business lower your overall customer acquisition cost and identify which marketing channels are more profitable.
Customer lifetime value reporting shows the total amount of money a customer has spent on your business.
It can help your business understand the long-term ROI of your marketing efforts.
Wicked Reports attributes repeat purchases and subscription payments to the source that brought you the customer.