Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Honest and Verifiable Conversion Data

Grow your business with honest and verifiable conversion data.
See how your marketing campaigns perform over time with Wicked Reports.

Understand Conversion Data With Wicked Reports

You can’t grow your business unless you can determine with 100% certainty which of your campaigns are resulting in sales.

You’ll be throwing your marketing budget into the abyss with no idea of what effect it’s having on your bottom-line.

With Wicked Reports, you get verifiable conversion data tracking you can trust.

Here’s how Wicked Reports can deliver the insights you need to optimize your marketing efforts.

Get customer lifetime value reporting data

Wicked Reports connects to 1st party CRM and sales data to detect your most important conversions and attribute revenue to them - all in real-time and automatically.

Understanding customer lifetime value allows you to focus your marketing budget on channels that bring in the best leads over time.

optimize LTV

Attribute revenue across multiple channels

Wicked Reports automatically attributes revenue to back the source that generated the lead.Optimize your ad spend by accurately attributing revenue to channels that are converting the highest-quality leads.


Get out of “spreadsheet hell”

Google Analytics is telling you one thing while Facebook conversion data and your CRM are showing you another.
You’re switching between spreadsheets without a true understanding of which campaigns are generating sales.
Wicked Reports tracks every click in your customer journey and attributes them to actual orders, so you get conversion data you can trust.
Here’s how you can scale your business with Wicked Reports:

Increase your ad ROI based on honest conversion data

Connect your lead generation to high value customers

Understand the true value of your customers over time

Attribute revenue across the entire buyer journey

attribution reporting for lead gen

  • Get honest conversion data and more visibility into profitable campaigns.

  • See the true ROI of your ad spend with our groundbreaking attribution models.

  • Determine which of your campaigns bring in sales and stop wasting ad spend.

  • Understand customer lifetime value and reduce your overall cost per lead. 

  • Stop acting on bogus conversion data that wastes your ad budget.


Conversion Data FAQs

  • What is conversion data?

    Conversion data is when a visitor on your website takes an action that aligns with your business goals (e.g., makes a purchase, opts-in, etc.)

    Conversion data is critical to identify where in the customer journey your sales are coming from.

    Wicked Reports uses 1st party CRM and sales data, so you can identify your most valuable customers.

  • What are attribution models?

    Attribution models are methods for attributing conversions and determining credit to various marketing touch points.

    Utilizing attribution models can help your business track the efficacy of your advertising campaigns across different channels.

    Wicked Reports uses five attribution models: First Click, First Opt-in, Last Click, Re-Opt-in, and Full Impact. These models give you a clear picture of the entire customer journey.



  • How are conversion rates calculated?

    Conversion rates are the percentage of visitors who convert on your landing pages. Divide the number of conversions you get by the total number of ad interactions to calculate this percentage.

    Understanding this metric can help your business lower your overall customer acquisition cost and identify which marketing channels are more profitable.

  • What is customer lifetime value reporting?

    Customer lifetime value reporting shows the total amount of money a customer has spent on your business.

    It can help your business understand the long-term ROI of your marketing efforts.

    Wicked Reports attributes repeat purchases and subscription payments to the source that brought you the customer.

Wicked Reports is for your business if…

  • If you’re looking for reliable conversation data that shows you the full picture of your marketing efforts.
  • If you can’t accurately determine which of your campaigns are bringing in bottom-line sales.  
  • If you’re tired of switching back and forth between multiple systems trying to make sense of your data.
  • If you’re worried you’re undervaluing or overvaluing your ads because you don’t have accurate conversion data.
  • If you want more clarity into your marketing campaigns, so you can identify what works and what doesn’t.

Most importantly, Wicked Reports is for you if you want a robust conversion tracking system that gives you the right insights you need to make better marketing decisions for your business.