Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

How to Double New Customers While Reducing Ad Spend

For years, Meta (Facebook) has been the gold standard for customer acquisition. However, in the post-iOS 14 era, many advertisers feel like the "magic" has disappeared. The reality is that the algorithm hasn't lost its power—it has lost its sight.

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Dec 22, 2025 by Scott Desgrosseilliers

4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias

Dec 19, 2025 by Scott Desgrosseilliers

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

Dec 17, 2025 by Scott Desgrosseilliers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

Dec 15, 2025 by Scott Desgrosseilliers

4 min read

The Retargeting Trap: More New Customers on Half the Spend

Dec 12, 2025 by Scott Desgrosseilliers

4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

Dec 11, 2025 by Scott Desgrosseilliers

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

How to Double New Customers While Reducing Ad Spend

Topics: Wicked Reports Attribution Health Customer Acquisition Cost (CAC) vs NCAC Meta Ads Wicked Reports Case Study E-commerce Strategy