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Why GA4 Fails at Conversion Tracking & How to Fix Your Attribution
Why Google Analytics 4 Fails at Tracking Conversions (and What to Do Instead)
The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.