5 min read
Why GA4 Fails at Conversion Tracking & How to Fix It
-1.png)
Why GA4 Fails at Conversion Tracking (and What to Do Instead)
The marketing world is obsessed with data — but are we measuring what matters? Google Analytics 4 promises enhanced tracking and deeper insight, yet several of its structural flaws can quietly sabotage your marketing with misleading conversion data, distorted audience metrics and a customer journey it can't fully see. This isn't about bashing Google. It's about knowing where GA4 misleads you, so you don't allocate budget on flawed numbers. Let's walk through the biggest flaws — and what to do instead.