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The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

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The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

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Why Agencies Shouldn't Fear the Numbers

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Your Data Is Being Estimated — And Nobody Told You

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How Meta, Google, and TikTok Changed Your Numbers Without Telling You

7 min read

Meta Is Now Charging to Reach Your Customer

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How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

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How to Track ChatGPT Ads the Right Way

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Why Your Meta CPA Is Lying to You in 2026

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The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

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How the Optimization Force Improves Campaign Performance

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Why High ROAS Isn’t Enough : Scaling with the Outcome Force

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Why Your Ad Dashboard Is Lying — And What It's Costing You

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Data Isn’t Power — Action Is

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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

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Upgraded New Lead Attribution: Track True ROI Better

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

Upgraded New Lead Attribution: Insights for Better ROI

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking
4 min read

Time: The X-Factor in Tracking Customer Behavior & ROI

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

Time: The X-Factor in Tracking Customer Behavior

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI